![]() ![]() “By selling the archery and hunting accessories brands to GSM Outdoors, already a leader in the hunting and outdoors industry, we have created great brand alignment for both companies, which allows each of us to play to our own unique strengths. “This acquisition allows Pure Fishing to continue to build upon its industry-leading position within the fishing industry, something that remains a priority for the company,” said Harlan Kent, Pure Fishing CEO. Perhaps, this is splendid news, for those who feared that their favorite brands of gear might be lost in the proverbial shuffle. It now appears that Pure Fishing has no plans of jumping into multiple sectors of the outdoor retail industry, instead opting to maintain its focus on fishing-related equipment. This provides some clarity for those questioning the intent and direction of Pure Fishing, which has continued to expand at a rapid pace. Meanwhile, Pure Fishing will retain such brands as Plano and Frabill. Some of the most notable of these brands included Wildgame Innovations, Flextone, Ameristep, Barnett, and Avian X. Under this latest deal, GSM Outdoors agreed to purchase all hunting-related brands acquired by Pure Fishing/Sycamore Holdings, in their take-over of Plano Synergy. However, almost simultaneously, Sycamore Partners relinquished control of certain brands acquired during their latest purchase. It was recently announced that the sale of Plano Synergy to Sycamore Partners was officially completed on April 16th. Now, additional news has broken, surrounding this acquisition, much of which sheds additional light on Pure fishing’s intent. Finally, GSM sold Barnett to Surge, a new company in the outdoor industry.įor more information on Barnett Crossbows, visit we had detailed the plans of Pure Fishing’s parent company, Sycamore Partners, to purchase Plano Synergy, along with all of the company’s assets. However, Plano Synergy sold all of its brands to Pure Fishing, and then Pure Fishing sold all of the hunting brands in the portfolio to GSM Outdoors. Important note: Barnett Crossbows used to be part of the Plano Synergy portfolio. Surge Outdoors plans to maintain operational facilities in Florida, Louisiana, Utah and Illinois, which is the current home of Barnett. ![]() Having a unique and strong partnership with its manufacturing facilities, Surge Outdoors is excited to bring Barnett together with a team of passionate industry veterans, best-in-class engineers, designers and hunting/archery enthusiasts. Approaching our 60th anniversary in 2022, as the pioneer in crossbow design and manufacture in our industry, I'm excited to once again carry on the torch of my forefathers. NEW CANAAN, CT, Ap Gridiron Capital, LLC (Gridiron Capital), an investment firm focused on partnering with founders, entrepreneurs, and management teams, is pleased to announce that its portfolio company, Good Sportsman Marketing Outdoors (GSM Outdoors or the Company), a company that is comprised of a number of outdoor and sp. “We look forward to advancing the long-standing reputation of the Barnett brand and its products. “With Barnett under the Surge umbrella, the future of the brand looks brighter than ever,” said Surge Outdoors President David Barnett. Barnett will continue to lead the crossbow industry through profound innovation and a heightened focus for the archery industry.” “I am thrilled to once again be a part of telling everyone that story and help write the next chapter. ![]() “Barnett is the first and longest-standing crossbow company with a storied heritage,” said Surge Outdoors CEO Ryan Busbice. The acquisition of Barnett demonstrates Surge Outdoors’ commitment to the archery industry. Barnett is also a leading provider of slingshots and accessories. Barnettinnovates and supplies a broad spectrum of high-performance and value-driven crossbows, vertical and youth bows, and archery accessories popular with both hunters and recreational shooters. ![]()
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